Saif Ali Khan's debut film as a producer "LOVE AAJ KAL" has sprung up a surprise and has garnered a whopping Rs. 28 crores in its first three days. Thus the film has joined the recent successful films like "Ghajini, Rab Ne Bana Di Jodi, Kambakkht Ishq" on account of successful opening on Box Office.
There are several reasons that can be accounted to the film's success :
1. Director Imtiaz Ali track record specially after "Jab We Met".
2. Novel pairing of Saif & Deepika Padukone.
3. Interesting and Catchy Dialogues catering to the new generation.
4. Foot tapping music from Pritam.
5. Excellent promotion.
Well done Saif, keep it up!